A 2005 Japanese Infomercial
Japanese Infomercial - The New Advertising
Watch this infomercial all the way to the end to find out what is the message the advertiser is trying to convey. The 2005 humorous infomercial marketing pioneered a new direction in Japanese advertising.
Japanese Infomercial Marketing
Infomercial marketing through funny presentations is usually very effective. Funny infomercial should be short and sweet whereas this not less than 90 seconds long infomercial was going too long. A shorter version would have made better infomercial impact.
Japanese Infomercial Society
Japanese society is constantly changing and infomercial marketing approach is also changing. As Japanese women become more independent, women in infomercial are always are portrayed as independent, both emotionally and economically. Infomercials are also shifting from TV to laptop and mobile phone as the Japanese spend lesser and lesser time on TV.